S.W. Basics is a chic, minimalist, whole-potency line of organic skincare made in Brooklyn with five ingredients or less. The self-proclaimed “no-frills skincare” company creates products that are made simpler for a reason: fewer ingredients means higher potency and less of a chance for irritation, which is why they’re so awesome, even on super-sensitive skin. All of S.W. Basics’ ingredients are either certified organic, Fair Trade, or sourced from small, family farms. They are committed to creating the most effective products in the most responsible way, taking all ethical obligations into account.